LoveMyBus

Buses are the most used form of public transport in Scotland – accounting for around 75% of all journeys.

Our lovemybus project highlights the vital role buses play in connecting communities, reducing congestion, cutting carbon emissions, and more!

About lovemybus

Lovemybus is a national campaign delivered by Transform Scotland to champion the benefits of bus travel for people, places, and the planet.

We work across Scotland to:

Showcase the role of buses in improving health, the environment, our economy, and wellbeing.
Support young people in understanding the benefits of public transport and encouraging sustainable, safe, and inclusive travel habits.
Collaborate with schools, youth organisations, bus operators, and communities to create long-term positive change.

Lovemybus youth programme

We’re empowering Scotland’s young people to travel smarter, safer, and greener.

Our youth programme is designed to engage, educate, and inspire young people to choose buses and active travel as their everyday transport choice.

To date, we have:

Reached 10,000+ students in 22 local authority areas
Partnered with nine major bus operators – including Stagecoach, McGill’s, First, Lothian, West Coast Motors, and Borders Buses – bringing buses and drivers directly into schools.
Delivered 200 hands-on learning experiences linking buses to eco-awareness, safety, literacy, health, and careers.

Current focus: Tayside region

For 2025/26, our lovemybus youth programme is focusing on Tayside, working with local schools, youth groups, and operators to expand the reach of sustainable travel education. This work is supported by Tactran.